ChangRak Farms establishes in the Middle East, soon in Europ
South Korea's first promoter of agri products in Dubai
Korea: ChangRak Farms establishes in the Middle East, soon in Europe
Established 37 years ago and having exported $ US 9,000,000 worth of agricultural products, Chang Rak Farms continues to expand its market worldwide by supplying fruit and vegetables to Spinneys, a high-end supermarket chain in the Middle East. They are also about to
start a 3-year promotion program to promote their strawberries on the European market.
Strawberry, pear and persimmons are three fruit items introduced in Dubai and they are still gaining popularity after the tasting event in Spinneys last year. It earned the company the
distinction of being the first Korean exporter able to promote agricultural products in the
Middle East and gain success.
Dubai and the rest of the Middle East are emerging markets for ChangRak Farms.
This is just the beginning of establishing our market in the Middle East, Dubai is a perfect
opportunity for us to start. Supplying our products to Spinneys is an advantage, consumers are aware of their high-end market and the strict selection process of choosing the products before hitting the store shelves goes with this. If it is from Spinneys,
it reassures the consumers of the safety and high quality of the products, said Mr. Young-ho Na, President /CEO of
ChangRak Farms will soon start their 3 year tie-up promotion program with the aT Korea Agro-Fisheries &
Food Trade Corporation (aT Corp.) to further promote their strawberries in the Netherlands and the rest of
the European countries.
At the moment, Netherlands is the main market for ChangRaks strawberries, particularly Amsterdam.
This promotional program is expected to start this December, the beginning of peak season of Korean strawberry.
The Maehyang variety is available for export, and according to Mr. Young-ho Na it is much sweeter than
the strawberries from the US.
The company has 44 cold storage houses, making the company one of the biggest cold storage houses in South Korea.
The company exports vegetables too, suchas bell pepper, cucumber, tomato, onion, garlic and mushrooms.
ChangRak Farms exports to 16 countries around the globe and holds ISO Certificate for export.
Mr. Young-ho Na
Publication date: 10/17/2012
Author: Yzza Ibrahim